Bunnings: Pushing the Envelope on False Advertising

Bunnings

Understanding False Advertising False advertising refers to the practice of providing misleading, deceptive, or outright false statements about a product or service to influence consumer purchasing decisions. This unethical marketing strategy can take various forms, including exaggerating benefits, concealing disadvantages, or using ambiguous language to create false impressions. The ultimate goal of false advertising is … Read more

Strategic Management Accounting Forum 2019 in Philippines

The next stop on the ‘Road Show’ for Prof Brendan O’Connell (ICMA President), Prof Janek Ratnatunga (ICMA CEO) and Dr Chris D’Souza, (ICMA COO- International) was the Philippines. The ‘Strategic Management Accounting Forum 2019’ was held on December 7th at the Astoria Plaza in Manila. There were over 100 attendees. Professor Janek Ratnatunga, the CEO of ICMA who … Read more